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The Founders

The Founders

It’s not about us. It’s about the flag.

We’re just three patriotic friends who couldn’t find a hand-sewn American flag made in the U.S.A. that wouldn’t end up in tatters after flying for just a short time.

That was unacceptable.

So we decided to make it ourselves.

But since you’re here, we’ll give you the 411 on who we really are.

“If you’re looking for a cheap American Flag, you’ve come to the wrong place.” - Max Berry

After Katie and Wes Lyon purchased their first house together in their hometown of Charleston, SC, they wanted to fly a high-quality American flag that was made in the USA. And that’s where the problem started. Purchases from Amazon and hardware stores resulted in flags that quickly deteriorated, wrapped around their flag pole, and were often made overseas. After an exhaustive search for a flag worthy of our country’s colors, everything came up short. Frustrated, they decided to take matters into their own hands.

Enter childhood friend Max Berry. Together they began working with a third-generation, family-owned factory in Georgia where many of the seamstresses had seen their jobs disappear as American textile manufacturing moved overseas. After tirelessly testing fabrics and exploring sewing techniques to create the perfect flag, Allegiance was born.

We like to think we’re a fun-loving bunch who like to kick-back with a cold beer and shoot the breeze with the best of them. And most of our friends and colleagues will tell you that’s exactly who we are. But making the American flag is serious business. Every stitch. Every hem. Every thread. They’re all the most important part because they make up the whole.