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The Founders

The Founders

It’s not about us. It’s about the flag.

We’re just three patriotic friends who couldn’t find a hand-sewn American flag made in the U.S.A. that wouldn’t end up in tatters after flying for just a short time.

That was unacceptable.

So we decided to make it ourselves.

But since you’re here, we’ll give you the 411 on who we really are.

“If you’re looking for a cheap American Flag, you’ve come to the wrong place.” - Max Berry

When first-time homeowners Max Berry, Wes Lyon and Katie Lyon purchased their first homes, they searched for a high-quality American flag to fly. But they all soon encountered the exact same problem; finding a high-quality American flag that was made in the USA. Purchases from Amazon and big box stores resulted in flags that quickly deteriorated, wrapped around their flagpole, and were often made overseas. If the flags they bought were made domestically, they were often mass-produced with low quality materials. After an exhaustive search for a flag worthy of our country’s colors, everything came up short. Frustrated, they decided to take matters into their own hands, launching Allegiance Flag Supply in Charleston, SC in 2018.

Their mission was to scour the country to find the highest quality materials, sewing processes and accessories made in America so the customer doesn't have to. Not long after the company’s inception, they began working with a third-generation, family-owned factory where many of the seamstresses had seen their jobs disappear as American textile manufacturing moved overseas. After tirelessly testing fabrics and exploring sewing techniques to create the perfect flag, Allegiance was born, contributing to a resurgence in American textile manufacturing along the way.

They like to think they’re a fun-loving bunch who can to kick-back with a cold beer and shoot the breeze with the best of them. And most of their friends and colleagues will tell you that’s exactly who they are. But making the American flag is serious business and a task they don’t take lightly. Every stitch. Every hem. Every thread. They’re all the most important part because they make up the whole.

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